If you haven’t already been watching this series as it unfolds, I recommend you take a look. Food for thought for any writer, whether traditional or self-pubbed. Rusch has a finger on the pulse of publishing, and her series is not to be missed.
In case you were actually enjoying your holiday instead of watching business trends, let me tell you what happened over the normally quiet holiday break. (Besides half of you getting stuck in airports.)
First, the sale of e-readers was higher than anyone expected. We expected e-reader sales to soar, but we didn’t expect them to explode. And what’s more, no one (including me) made the connection between the sale of e-readers and the increased e-book sales volume on Christmas weekend.
Yes, we all expected the new e-reader purchasers to order books. We didn’t expect these folks to crash the Barnes & Noble website twice that I know of, maybe even more often. Borders website, which doesn’t have the volume of B&N, also crashed over the holiday weekend. Even Amazon.com, which did plan better for the volume than the others did, ran so slow over the holiday weekend that people had to wait more than 30 seconds for the site to load. (I know, I know. We complain about the strangest things these days.)