Networking and Marketing: Lessons learned

I realised, at some point last week, that I know a lot more about networking and marketing than I thought I did, and that a lot of that information is applicable to someone launching a writing career.

Some background: I am one half of a consultancy business that services a subset of the mining, oil and gas industries.  I write every day (when I’m not tending a small-man) which is why my fiction writing takes a back seat when work-writing deadlines come up.

Part of running the consultancy is getting the word out about us and what we offer. I’ve learned quite a lot about networking over the years, and a good deal of that is very applicable to marketing your book as well.

Lesson One: Don’t talk about yourself.